In 2001 the Austrian Cancer Aid and Estée Lauder started the Pink Ribbon Campaign in Austria and received an immediate support from patients, survivors, opinion leaders, leading companies and the Austrian media - specially by Uschi Pöttler-Fellner and her leading women magazines. More than Euro 4,5 Mio. have been raised since then. Every year the funds raised go directly to Breast Cancer Patients who are in need of psychological and financial support.
Every year at the time of the International Breast Cancer Day (Oct. 1) an official Pink Ribbon Event takes place in Vienna, organized by the Austrian Cancer Aid, where national and international guests show their solidarity with Breast Cancer Patients worldwide. Many great wowen supported in the past the efforts to achieve the necessary attention and awareness for Breast Cancer by accepting our invitation to participate personally. It has been a privilege and honour to be supported by Olivia Newton-John (2010).
The Austrian Cancer Aid would like to express its sincere appreciation for the possibility to participate with “Pink Ribbon” in this year’s prestigious Concert “Hollywood in Vienna” and for the opportunity to express solidarity with Breast Cancer Patients worldwide.